As the world’s data exponentially multiplies, datacenters are becoming increasingly important for large hyperscale companies. Compass Datacenters challenged us to develop a targeted ad campaign that spoke directly to potential Cloud, Enterprise and Edge customers. The idea was to create memorable pieces of content that didn’t look or sound like any other datacenter in the world. We used bold, confident language and striking visuals to catch the attention of site selectors and C-suite executives in key markets throughout the country.
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Agency: ThreeSixtyEight